Sustaining Social Creativity

In large and heterogeneous groups working together for long periods of time over complex design problems, as well as in communities including individuals with diverse but converging goals and intentions, distances and diversity between contributing individuals can enhance creativity rather than hinder it.

The challenge is not to reduce heterogeneity and specialization but to support it and manage it at both the technological and social level by finding ways to build bridges between individuals and exploiting conceptual collisions and breakdowns to stimulate imagination and invention

Por Gerhard Fischer y Elisa Giaccardi en Sustaining Social Creativity , 2007